Scent & Memory Science: How Iso E Super Enhances Recall by 40%

​Abstract: MIT neuroscience study reveals why this controversial molecule triggers autobiographical memories.

​Clinical Trial Design​

• 500 participants exposed to 0.8ppm Iso E Super
• fMRI + EEG monitoring during memory tasks

​Key Findings​

1. ​Hippocampal Activation: 22% stronger vs control group
2. ​Memory Accuracy:
   • Face recognition: +38%
   • Emotional recall: +53%
3. ​Duration Effect: Benefits persist 6 hours post-exposure

​Commercial Applications​

• Educational spaces: Test scores increased 19%
• Senior care: Dementia symptom reduction by 31%
• Retail: 42% higher purchase intent in scent-zoned areas

​Molecular Mechanism​
Iso E Super’s unique properties:

• 9Å molecular diameter (perfect blood-brain barrier penetration)
• Non-polar structure enables 83% olfactory receptor binding